PP Marketing's key strength is their understanding of client needs. Overall, the team came across as friendly and progressive.
Andrey Idiatulin, CCO, Vimar Russia
Developed a roadmap for scaling activities in the following year
Set up reporting templates and the first version of the digital funnel
Integrated a CRM system to track leads and inbound requests
Designed campaign scenarios tailored to each funnel stage
Drafted messaging hypotheses and email nurturing sequences
Launched initial advertising tests: Telegram targeting, lead magnets
Created a PR plan: targeted media, influencers, and Telegram communities
Produced assets for YouTube, email campaigns, and landing pages
Built a visual grid, content plan, and publication schedule
Created content templates and led a professional photoshoot of the product
Styled and structured Instagram and Pinterest in line with VIMAR’s aesthetics
Developed brand positioning and emotional messaging framework
Mapped out the customer journey: from first discovery to repeat purchase
Identified key motivations, pain points, and decision-making triggers
Conducted in-depth interviews with designers and installation professionals
Delivered a clear scaling strategy: communications, PR, content, and lead generation planning
Designed and launched the full visual ecosystem: Instagram, Pinterest, branded templates, product shoots
Implemented a CRM system for internal lead and request management
Built brand positioning and customer journey based on real audience insights
- Lead magnet campaign reached 1,200+ targeted contacts during the test phase
Tested digital hypotheses and set up a lead acquisition process targeting designers and installers
The audience is narrow and highly professional — messaging had to speak their language
Aesthetics are as important as function — the product must be visually aspirational
No marketing infrastructure in place: no CRM, strategy, or visual framework
Local initiatives needed alignment with global brand guidelines
Strong emphasis on visuals: the product requires aesthetic storytelling to reflect its quality and status
The goal was to increase brand awareness among designers and architects through packaging, social media, professional platforms, and PR
Despite global presence, VIMAR’s local office lacked a structured marketing function
The task: build a foundational marketing layer and test initial hypotheses across digital channels
VIMAR is an Italian premium brand of electrical fittings, known globally for its high-quality, design-driven products. While the brand has long been present on the international market, the local office operated without a dedicated marketing function – all communications were managed through the sales department. We helped the team rethink their marketing approach: ran a strategic session, crafted a clear brand positioning, built a consistent visual communication system, and tested digital hypotheses focused on the design-driven B2B community.
VIMAR’s Market Expansion: From Strategy to First Leads in a New Region