and growth
in marketing
Your business partner
hiring top in-house specialists or assembling full external teams.
We match businesses with marketing talent:
Let’s break down your challenge with a
express audit
free
Solutions tailored to your business goals
Every business is unique.
That’s why we don’t offer standard packages – we build solutions around your real goals, context, and challenges.
That’s why we don’t offer standard packages – we build solutions around your real goals, context, and challenges.
We enter with a team to launch fast and, in parallel, hire an in-house specialist to take over the fully built system.
Hybrid Solution
In-house Solution
We recruit the right in-house marketer by combining HR methodology with marketing expertise. We take into account not only hard skills, but also your stage, team culture, and internal constraints.
Outsource Solution
We connect an external marketing team from our expert base. The team fully integrates into your processes and builds a scalable marketing system.
We don’t follow templates. Only what works for you.
We dive into your business, find the growth point, and build what actually works.
Hiring an in-house marketer, plugging in a full team, or combining both – the solution is always tailored to your challenge, not built from a preset.
Who we help and where we bring the most value
Need to build or rebuild your marketing function
We help build marketing teams from zero: hire the right people, set the structure, create systems, and guide the launch.
Struggling with hiring & retention
We use our “superpower” – a mix of HR + marketing expertise – to find the right candidate for any challenge.
Companies entering new markets
You need a team that can adapt messaging, test channels, and launch in a new region – fast.
Growing companies
You already have marketing, but it’s chaotic. You need structure, control, and a clear link between actions and results.
Startups & small businesses
Need to launch fast, test hypotheses, and go to market – without building a team from scratch.
We work globally
We know how to adapt marketing to local markets and mindsets
6+
years of experience with different industries and geographies
250+
projects launched in MENA, Europe, the US, and CIS
100+
marketing & HR experts across the globe
Trusted by
Our case studies
We’ve delivered dozens of cases across different industries – each built around real business goals and a tailored approach.
Marketing
Fitness & Wellness
Branding & Communication
Auto Components & Distribution
Marketing
Premium Interiors
Branding & Communication
Import & Logistics
Marketing
Business Education
Hybrid Approach
Investment
Marketing
Facility Management
Marketing
HoReCa
Partner Feedback
❝
A comprehensive approach to marketing is one of the team’s strongest assets. With this agency, you feel confident, see results, and build trust.
Mark Tolstov
Founder of Domopult
❝
The team quickly immersed themselves in our product and target audience, built a systematic marketing approach, and ensured a steady stream of qualified leads. The work was clear and transparent, with all activities tailored to our internal processes and partner requirements.
NDA
Co-founder of the International business-school
❝
I want to share some great news: today we received an order from one of the major hotels in Dubai (Radisson). This lead came from the ad campaigns your team launched. Excellent job to you and your team!
Emran Tahhan
Marketing Manager, Greeneration, UAE
❝
Over the past eight months of collaboration with PP Marketing, we achieved significant results across our digital channels. Our Instagram following grew by 20%, and Facebook followers increased by 50%. More importantly, we generated over 800 qualified leads and secured the top position on Google search in the UAE for key terms such as Tork products, cleaning and hygiene solutions, and HoReCa consumables for B2B companies.
Metapack
Management Team, UAE
Frequently asked questions
Blog
Get a free express audit of your marketing
Leave your contact details and we’ll offer a solution to your business challenge after a short call
contact US
+44 74 1835 5178
hello@pp.marketing
links
Navigation
Your business partner in marketing and growth
/
ru
© 2025 PP Marketing. All rights reserved.
Get a free express audit of your marketing
Leave your contact details and we’ll offer a solution to your business challenge after a short call
Deployed an email marketing strategy for B2B nurturing
Created a semantic core and implemented an SEO structure for the website
Built the digital foundation: improved the website, created Instagram, Facebook, and LinkedIn pages
Conducted 27 in-depth interviews with executive chefs in Dubai – these insights formed the foundation of the marketing and communication strategy
Tested lead generation hypotheses: driving to site, DMs, sample request forms
Launched targeted ad campaigns segmented into three audience groups
06
05
03
04
02
01
What we did
SEO improvements led to a noticeable increase in website traffic; by Q2, site visits had grown by 5.5×
In the first quarter: steady growth in reach and engagement
Generated a database of 185 qualified B2B leads
Email marketing channel activated – now used for consistent communication and lead management
27 chef interviews laid the groundwork for precise audience positioning and messaging
Built and launched full digital infrastructure: website, CRM, social media, paid ads
First major clients onboarded – including Radisson
By Q2: social media audience grew by 3.5×
Results
Strong local competition with well-established supplier relationships
Product requires trust, tasting, and recommendations
Complex and narrow audience: chefs, procurement managers, restaurant leads
Limited digital presence in the market: the website required improvement; no social media or CRM in place
Challenges and barriers
Build a digital infrastructure to support sales and communication
Form an initial base of corporate clients
Build brand awareness within the HoReCa professional community
Enter the UAE market with a niche B2B product
Context and objectives
Greeneration is a high-tech agritech farm and innovation lab for professional chefs. The team aimed to enter the UAE market and become a trusted supplier of microgreens and edible flowers for fine dining restaurants. But how do you break into a niche where trust is built slowly – through personal recommendations and reputation?
HoReCa
Marketing
How Greeneration broke into the UAE restaurant scene and earned the trust of top chefs
❝
Hi! I wanted to share some great news: today we received an order from one of the major hotels in Dubai (Radisson). This lead was converted from ads launched two weeks ago 🥳 Great job to you and your team! 💪
Emran Tahhan, Marketing Manager, Greeneration
Partner’s Feedback
Deployed an email marketing strategy for B2B nurturing
Created a semantic core and implemented an SEO structure for the website
Built the digital foundation: improved the website, created Instagram, Facebook, and LinkedIn pages
Conducted 27 in-depth interviews with executive chefs in Dubai – these insights formed the foundation of the marketing and communication strategy
Tested lead generation hypotheses: driving to site, DMs, sample request forms
Launched targeted ad campaigns segmented into three audience groups
06
05
03
04
02
01
What we did
SEO improvements led to a noticeable increase in website traffic; by Q2, site visits had grown by 5.5×
In the first quarter: steady growth in reach and engagement
Generated a database of 185 qualified B2B leads
Email marketing channel activated – now used for consistent communication and lead management
27 chef interviews laid the groundwork for precise audience positioning and messaging
Built and launched full digital infrastructure: website, CRM, social media, paid ads
First major clients onboarded – including Radisson
By Q2: social media audience grew by 3.5×
Results
Strong local competition with well-established supplier relationships
Product requires trust, tasting, and recommendations
Complex and narrow audience: chefs, procurement managers, restaurant leads
Limited digital presence in the market: the website required improvement; no social media or CRM in place
Challenges and barriers
Set up a scalable digital sales funnel
Goals:
Target audience: restaurants, hotels, cleaning services, procurement teams
Entering the UAE market with a professional product line for B2B
Generate qualified leads and create a base of regular clients
Build brand awareness among the local B2B audience
Context and objectives
Metapack is a manufacturer and distributor of professional cleaning and packaging products. The company set an ambitious goal: to enter the Dubai market and build a client base among HoReCa and Facility Management businesses. With no local website, digital channels, or CRM in place, we helped the team go from zero infrastructure to a working lead generation system - and secured the first wave of corporate clients.
Facility Management
Marketing
Launching Metapack in the UAE: building a digital funnel and driving B2B sales
Launched a system of career tracks and regular skill assessments
Created individual development plans and selected external training providers
Developed a competency framework and role-by-role matrix
Assessed current team competencies and identified growth areas
Learning & development
- CTO with strong tech and product vision
- Head of Partnerships
- Investment Analyst with editorial background
- Head of Content
Also hired:
Closed key roles for the new strategy – including a Head of Marketing with experience in HNWI audiences, strategic thinking, and digital expertise
Recruiting
Analyzed competitors and identified best practices
Conducted a full strategic audit of marketing and delivered clear recommendations for restructuring the model, roles, and team
Audit & strategy
03
02
01
What we did
The collaboration continues in a long-term support and advisory format
Introduced a full-scale internal development system
Increased engagement and established a culture of trust and growth
Rebuilt the marketing function to fully align with business strategy
Assembled a team of key experts with strong fit across tasks, values, and pace
Results
Profiles were complex: a rare mix of strategic thinking, investment fluency, digital expertise, and strong cultural fit was essential
Hiring required looking beyond familiar markets and standard candidate pools
No unified marketing model; unclear role of marketing within the business
Challenges and barriers
Set up an internal development and training system to support long-term growth
Build a new operating model: roles, structure, communications
Identify barriers to growth: within the function, positioning, and team
Conduct a strategic audit of the marketing function and its role in the business
Find and hire key specialists aligned with the new model
Context and objectives
Movchan’s Group is an international investment company managing funds and individual portfolios for high-net-worth clients. The company approached us with a request to restructure its entire marketing function – from strategy and team to internal development systems. We guided them from deep audit to building a new team and launching a training system that supports long-term quality and performance.
Investment
Hybrid Approach
How we restructured marketing at Movchan’s Group and built a high-performing team
Tested lead forms and landing pages to identify top-performing formats
Built 5 distinct audiences with minimal overlap and crafted custom creatives for each
Updated the website and social media presence; launched Meta Business ad account
Designed and launched an email nurturing funnel to improve lead quality and conversion
Set up analytics and reallocated budgets toward highest-converting campaigns
05
03
04
02
01
What we did
Created a warm lead base and launched email communications to continue audience engagement
1,124 registrations for webinars and events, with 65% attendance rate
Built a scalable acquisition model that served as a foundation for future campaigns
849 leads generated for programs priced at $3,000+
CTR increased 5.5× - from 0.44% to 2.53%
Results
Objective: generate lead flow, test acquisition hypotheses, and build a foundational marketing funnel
Geography: multinational audience, predominantly B2B
Promote educational programs for business owners and C-level executives
Context and objectives
An international business school offering executive programs for business owners and senior managers approached us with a clear goal: generate a flow of qualified B2B leads for high-ticket educational products priced at $3,000+. We took on the full scope – from funnel and content to creatives in three languages and an email strategy.
Business Education
Marketing
How we generated nearly 1,000 leads for a $3,000+ premium product in a niche B2B segment
❝
The team quickly immersed themselves in our product and audience, built a systematic marketing approach, and delivered a steady stream of qualified leads. Everything ran smoothly and transparently, with full alignment to our internal processes and partner requirements.
Co-founder
Partner’s Feedback
Need to work in multiple languages and adapt messaging for each audience
Multi-step approval process for advertising materials with international partners
High price point and long decision-making cycle
Low brand awareness and no existing funnel in target markets
Challenges
The team now has a clear, scalable identity aligned with the company’s ambitions and values
A complete brand identity created from scratch: strategy, naming, visual system, and brandbook
The brand narrative and visuals are structured for practical use – in meetings, negotiations, and materials
Results
Delivered templates and a brandbook – easy to use both internally and externally
Created the brand style: color palette, typography, signature elements, photography direction
Designed the logo and full graphic system
Visual identity
- References international trade and emphasizes team-driven nature of the business
- Works in both Russian and English
Developed the name WeVed
Naming
Set the tone of voice and brand personality
Captured brand values: responsibility, initiative, precision, team spirit
Defined the positioning: a team that handles complex deals and delivers results
Brand platform
Defined the core brand goals: reliability, transparency, growth, precision, and proactivity
Identified a gap between the company’s maturity and how it looked and communicated
Immersed in the business: interviewed the team, studied the market and competitors
Audit & strategy
04
03
02
01
What we did
It was critical to maintain trust among existing clients while shifting perception – from “narrow and invisible” to open, modern, and future-ready
The goal was to develop a complete identity from scratch: name, brand strategy, visual system
An established company with a strong market position was launching a new brand
Context and objectives
WeVed is a company operating in international trade, specializing in complex equipment and component supply. Their strong expertise, rapid growth, and reputation as a reliable market partner called for a new brand identity – one that’s modern, transparent, and scalable. We guided the team through the entire process: from strategic audit and brand platform to naming, visual system, and brandbook – and delivered a brand that builds trust and unites the team.
Import & Logistics
Branding & Communication
How we built the WeVed brand from the ground up: from positioning to a complete brand identity
❝
PP Marketing's key strength is their understanding of client needs. Overall, the team came across as friendly and progressive.
Andrey Idiatulin, CCO, Vimar Russia
Partner’s Feedback
Developed a roadmap for scaling activities in the following year
Set up reporting templates and the first version of the digital funnel
Integrated a CRM system to track leads and inbound requests
Funnel & Operations
Designed campaign scenarios tailored to each funnel stage
Drafted messaging hypotheses and email nurturing sequences
Launched initial advertising tests: Telegram targeting, lead magnets
Created a PR plan: targeted media, influencers, and Telegram communities
Communications & Ads
Produced assets for YouTube, email campaigns, and landing pages
Built a visual grid, content plan, and publication schedule
Created content templates and led a professional photoshoot of the product
Styled and structured Instagram and Pinterest in line with VIMAR’s aesthetics
Digital & Visual
Developed brand positioning and emotional messaging framework
Mapped out the customer journey: from first discovery to repeat purchase
Identified key motivations, pain points, and decision-making triggers
Conducted in-depth interviews with designers and installation professionals
Strategy & Research
04
03
02
01
What we did
Delivered a clear scaling strategy: communications, PR, content, and lead generation planning
Designed and launched the full visual ecosystem: Instagram, Pinterest, branded templates, product shoots
Implemented a CRM system for internal lead and request management
Built brand positioning and customer journey based on real audience insights
- Lead magnet campaign reached 1,200+ targeted contacts during the test phase
Tested digital hypotheses and set up a lead acquisition process targeting designers and installers
Results
The audience is narrow and highly professional – messaging had to speak their language
Aesthetics are as important as function – the product must be visually aspirational
No marketing infrastructure in place: no CRM, strategy, or visual framework
Local initiatives needed alignment with global brand guidelines
Challenges
Strong emphasis on visuals: the product requires aesthetic storytelling to reflect its quality and status
The goal was to increase brand awareness among designers and architects through packaging, social media, professional platforms, and PR
Despite global presence, VIMAR’s local office lacked a structured marketing function
The task: build a foundational marketing layer and test initial hypotheses across digital channels
Context & Goals
VIMAR is an Italian premium brand of electrical fittings, known globally for its high-quality, design-driven products. While the brand has long been present on the international market, the local office operated without a dedicated marketing function – all communications were managed through the sales department. We helped the team rethink their marketing approach: ran a strategic session, crafted a clear brand positioning, built a consistent visual communication system, and tested digital hypotheses focused on the design-driven B2B community.
Premium Interiors
Marketing
VIMAR’s Market Expansion: From Strategy to First Leads in a New Region
NutritionPro received a strategic roadmap for international expansion – complete with a ranked market shortlist, analysis, and actionable insights
The research formed the foundation for future marketing planning and scaling the operational team
Results
Outlined key go-to-market channels and product localization considerations
Prepared a detailed report and presentation with justifications, SWOT analysis, and tailored recommendations for each market
Evaluated each country using a scoring system and compiled a ranked shortlist with the top 5 most promising markets
Analyzed 15 countries
Defined key evaluation criteria:
- Basic market indicators and high-level potential
- Presence and market share of competitors
- Relevance of search semantics and interest in the product category
05
04
03
02
01
What we did
The client needed a team that could deliver a structured and product-specific market assessment quickly and efficiently
The goal was to identify countries with the highest potential in terms of demand, competition, and consumer behavior
NutritionPro had successfully launched in the Czech Republic – the next step was scaling to international markets
Context and objectives
NutritionPro is a foodtech startup based in the Czech Republic. The company offers ready-to-eat meal plans delivered by subscription. After gaining traction in its home market, the team began preparing for international expansion and approached us with a task: conduct research and identify the most promising countries for scaling.
FoodTech
Market Research
Czech Startup Goes Global: Market Research for NutritionPro
Articulated the brand’s core: philosophy, mission, and value proposition
Defined pain points, emotional triggers, and meta-messages for each segment
Mapped six detailed audience profiles
Designed a visual identity that reflects the brand’s speed, reliability, and tech-forward character
Developed a communication framework to ensure consistency across all touchpoints
05
03
04
02
01
What we did
The strategy established a strong positioning and visual language that sets Autostels apart from competitors
A unified and actionable communication platform now supports all audience segments
The visual identity created during the project is still in use and recognized in the market
Results
Use the strategy as a foundation to build a visual identity – bold, tech-forward, and recognizable
Identify a common core and language that would resonate with procurement leads, mechanics, service center owners, and end customers alike
Consolidate six different audience segments into a single communication platform
Context and objectives
Autostels is one of the largest service and logistics platforms in the auto parts segment, with over 20 branches and a catalog of 30 million unique SKUs. The platform serves both B2B and B2C audiences – from mechanics and procurement managers to auto service owners and retail customers. The company approached us to develop a communication strategy that would unite all audience segments under one positioning, and to create a visual identity that reflects the brand’s philosophy. The solutions developed in this project are still actively used today.
Auto Components & Distribution
Branding & Communication
How we helped Autostels build a unified communication strategy and a recognizable, tech-forward brand
As the business grew, it became crucial for new touchpoints to communicate the right values – a combination of stability, a tech-forward image, and a modern approach
No prior communication strategy or brand identity in place
The need to speak each audience’s language while maintaining brand consistency
Radically different pain points and motivations across segments
The visual identity didn’t match the company’s scale: outdated logo and no cohesive system
Challenges
Organized placements with bloggers and Telegram channels
Built a pipeline of relevant partners for integrations
Set up ad accounts and launched contextual and targeted ads in Yandex and Facebook
Launched and managed SMM with regular posting and increasing engagement
Developed a visual identity and content plan for social media
05
03
04
02
01
What we did
Telegram integrations generated a CTR of 3% and 1% conversion, boosting awareness and driving additional traffic
+40% organic audience growth in social media over 2 months thanks to structured content strategy
Yandex Ads: precise targeting and segmentation achieved a CTR of 3.8% and 12% conversion to desired action
Facebook Ads: CTR of 4% and 3% conversion
Results
The goal: test acquisition channels, build a funnel, and acquire first users
Full operational support required: from paid advertising to social media
The need for a fast and large-scale go-to-market launch
A new B2C product within a major holding company
Context and objectives
Hotelbook is an online hotel booking platform under the UTS Group umbrella. The team approached us with a request to launch their B2C direction and fully outsource operational marketing. We joined as an external marketing department and set up structured work across all major channels – from advertising to content and partnership integrations.
TravelTech
Marketing
Full-scale marketing for Hotelbook: how we launched a B2C hotel booking service
The product had no funnel, CRM, or analytics in place – everything had to be built from scratch, under time pressure
Highly competitive hotel booking market with a high trust barrier
A brand-new product with no existing user base or recognition
Challenges
Set up and activated social media channels with a consistent content plan
Designed and launched a new website with a convenient booking system
Developed a commercial strategy and introduced a system for regular performance reporting
Launched acquisition channels and tested audience hypotheses
Engaged local bloggers to increase awareness and reach
05
03
04
02
01
What we did
A transparent commercial model established: reporting, funnel tracking, performance metrics
The resort gained a solid digital infrastructure and improved visibility among the local audience
+30% increase in inquiries via social media
From zero to 150 inquiries per month through the website after launch
Results
Key tasks: launch a booking-enabled website, set up acquisition channels, and increase inbound inquiries
Objective: build a working commercial strategy and strengthen digital presence
A resort project with accommodation and on-site activities
Context and objectives
The client – a premium resort project offering nature-based activities – approached us with a request to build a commercial strategy, strengthen their digital presence, and increase the flow of inquiries from online channels. As part of the project, we not only developed the strategy but also completely rebuilt the user journey – from first touch to booking.
Tourism & Leisure
Marketing
Commercial strategy, digital growth, and +30% in inquiries for a premium resort project
The product targeted a local market with limited capacity and competitive leisure offerings
No structured analytics or manageable commercial model
Low reach and engagement on social media
No digital infrastructure: no website with booking functionality
Challenges
Conducted 12 in-depth external interviews, analyzed the results, and compiled a full strategic report
Built a custom benchmarking sample: 12 companies across education, marketing services, and corporate segments
Conducted interviews with the internal marketing team to understand current structure and responsibilities
Created a SWOT analysis of the current setup and delivered tailored recommendations for structure, roles, hiring priorities, and compensation
Reviewed public data on roles, salary bands, KPIs, and performance evaluation practices
05
03
04
02
01
What we did
The project served as a foundation for rethinking team architecture and motivation systems
Based on these findings, we moved forward to hire 8 key team members under the new structure (see full case in the Recruiting section)
Delivered a comprehensive report on market benchmarks: team structures, compensation, roles, and responsibilities
Presented clear recommendations, including:
- restructuring the team model
- differentiating functions (e.g., strategic vs. product marketing)
- adjusting KPIs and role scopes
- creating grading systems and salary bands
Results
Go beyond benchmarking – provide actionable recommendations for how to rebuild the team to better meet business needs
Audit the current marketing function and understand how structure, roles, and salaries align with market standards
Context and objectives
Skolkovo Business School approached us with a request to audit their marketing function and assess how their structure, roles, responsibilities, and compensation compared to the market and supported business goals. We conducted a full analytical study – from internal interviews to external benchmarking through deep-dive interviews – and delivered strategic recommendations on how to restructure the team. These insights later formed the foundation for a recruitment project in which we filled 8 key roles under the new strategy and team structure.
Business Education
Hybrid Approach
At the intersection of marketing, HR, and org design: research project for Skolkovo Business School
Needed to maintain full confidentiality while collecting enough meaningful data
Complex scope – the project combined elements of HR, marketing, and organizational design
Comparing across multiple company types: from edtech and consulting to large corporate structures
Challenges
Built a digital and performance marketing strategy
Developed CJM and a detailed media plan
Conducted market research, audience interviews, and competitive analysis
Tested creatives and messaging across targeting, search, Telegram, and email
Set up end-to-end analytics and call tracking
Launched and optimized 40+ ad campaigns
Set up and populated social media accounts
Created a content plan for webinars and email campaigns
Designed and launched a new website and landing pages
09
08
07
06
05
04
03
02
01
What we did
Email open rate reached up to 55%
Generated consistent application and sales growth thanks to a structured digital funnel and precise audience targeting
44 campaigns launched as part of A/B testing in contextual advertising
Conversion rate: 3.36% from banner ads, 12.96% from Telegram placements
Results
Support sales of a premium B2C product
Build digital marketing from scratch: from strategy to campaign launch
Research the audience and test acquisition channels
Repackage the coaching product and reach a new sales level
Context and objectives
An executive coaching school founded by a recognized expert in the field approached us with a task to scale: repackage the product, build marketing from the ground up, and generate a consistent flow of clients for a program with an average check of $10,000+. We went through the full journey – from deep research to hands-on execution – and delivered systemic growth over the course of a year.
Coaching & Education
Marketing
How we built marketing and sales for a premium coaching product priced at $10,000+
Funnel had to be built from scratch: website, communications, and promotion
No existing digital marketing system
High average price – required precise alignment with audience insights
Niche product with a highly specific target audience
Challenges
Expanded communication channels: social media, PR placements, email campaigns
Built CJMs (Customer Journey Maps) for key segments
Conducted market and competitor research to identify growth opportunities
Audited the growth strategy, marketing activities, and sales funnel
Relaunched paid search campaigns with audience segmentation and A/B testing
Led a website redesign and implemented end-to-end analytics
06
05
03
04
02
01
What we did
CJMs and hypotheses developed to increase LTV
New website developed and launched
Acquisition and nurturing channels systematized
Number of qualified leads increased 5×
Cost per qualified lead reduced by 24%
Results
No cohesive digital foundation (website, analytics, content)
Limited reach within the relevant target audience
High customer acquisition cost
Lack of a clear picture of acquisition and retention channels
Challenges and barriers
Reach new audience segments and scale the funnel
Increase user engagement and extend client lifecycle
Identify product development directions aligned with market trends
Audit of marketing and growth strategy
Context and objectives
Domopult is a digital platform for automating the management of residential and commercial real estate. The client approached us with a request for a strategic audit, increased user loyalty, and longer LTV. Together, we rethought their growth model and brought structure to their marketing: from positioning to a scalable lead generation funnel.
PropTech
Marketing
Optimizing marketing for Domopult, a digital real estate service: increased efficiency and reduced costs
❝
A comprehensive approach to marketing is one of the team's strongest qualities. With this agency, you feel confident, you see results, and trust grows.
Mark Tolstov, founder of Domopult
Partner’s Feedback
Some fitness projects we worked on are under NDA.
Client noted that the process helped them rethink the product and how it was presented
Developed the communication strategy and key messaging for digital channels
Defined brand positioning and tone of voice
A tech-driven training studio with a focus on biohacking.
Bodyhacker – strategic brand development for a wellness studio
Acted as a flexible external resource working alongside the in-house team
Helped boost awareness and increase sign-up flow
Supported the team during launch phases with ad campaigns, email marketing, and creative production
A modern studio positioned in the lifestyle fitness segment.
Booster Workout – targeted support for a boutique studio
For nearly 3 years, acted as the client’s in-house marketing team – fully responsible for business growth and tightly aligned with the internal team
Ran PR campaigns with influencers and featured in niche fitness media
Integrated marketing and sales processes, delivering a stable flow of 150+ new clients per month
Developed the full marketing strategy, created a lead-generating website, and launched paid and organic acquisition channels
Launched the project from the ground up: no strategy, no website, no digital channels
One of the largest martial arts and fitness clubs in Moscow.
Ludus Dome – full-cycle marketing launch for a fitness club
We worked across various formats of the fitness industry – from large athletic clubs to boutique studios. Our role varied from launching marketing from scratch to providing strategic reinforcement and building systems that consistently brought in clients and drove results. Below are several examples where our work delivered measurable impact:
Fitness & Wellness
Marketing
How we strengthened marketing for fitness projects
As a result of integrated marketing efforts and growing brand awareness, sales increased by 53% in just 3 months
A structured marketing strategy and process were implemented
Lead generation from digital channels was launched and systematized
Social media presence was aligned with the brand and strategy
Results
Recruited and onboarded a full-time in-house marketer
Built a lead generation system from scratch and implemented end-to-end analytics
Launched thought leadership content across relevant media platforms
Built an internal event calendar and integrated it into the team's workflow
Segmented the target audience and defined key product messages for each group
Developed marketing and communication strategies
06
05
04
03
02
01
What we did
Parallel objective: build internal marketing capability – strategy, processes, and team
Goal: enter the B2B market and create demand from business clients
Product: EV charging stations
Context and objectives
TOUCH is a manufacturer of EV charging stations. The team approached us with two key tasks: launching B2B sales and building an internal marketing function from the ground up. We covered everything from strategy and positioning to hiring and revenue growth.
How we helped TOUCH launch B2B marketing and hire an in-house marketer
Identified churn drivers and developed a retention improvement plan
Built a communication strategy and customer journey maps for key segments
Ran CustDev and in-depth interviews to surface insights
Conducted a full market, funnel, and competitor analysis
Oversaw the implementation of CRM and end-to-end analytics
Developed a 5-year growth strategy including ROI breakeven point
06
05
03
04
02
01
What we did
Lead generation processes structured and optimized
Monthly profit margins increased 2.5× within 7 months
A 5-year marketing strategy developed with ROI benchmarks built-in
Customer profiles and CJMs created to strengthen positioning and messaging
Results
Unclear audience segments and purchase decision factors
No CRM system; churn reasons were poorly tracked and analyzed
No existing strategy or structured analytics
Complex B2B product with a long sales cycle
Challenges and barriers
Reduce churn and increase LTV
Set up a structured funnel and systemized digital marketing
Research audience, competitors, and acquisition channels
Build a long-term growth and scaling strategy
Context and objectives
Tahoban is a company specializing in the sale and installation of tachographs for commercial freight transport. The client approached us with a request to develop a long-term marketing strategy and support its execution – with the goal of scaling the business several times over.
B2B & Logistics
Strategy
Strategic scaling for a complex B2B product: Tahoban case study
Performed competitive analysis: how offerings are presented, how personal brands are built, and which formats work
Identified key barriers, triggers, and real needs – both from the client side and the therapist side
Conducted more than 10 in-depth interviews with potential clients and relocants abroad
Audited existing products and the website: content was overloaded with professional terminology and lacked the right emphasis
Prepared the core product packaging: messaging, emphasis, benefits, and audience-facing presentation
Delivered a full-year promotion strategy: channels, focus areas, and priorities
Developed two tailored marketing scenarios: one for in-person groups in London, another for online supervision programs
Shaped the positioning, key focus areas, and communication principles
08
07
06
05
04
03
02
01
What we did
Products were packaged not “by template,” but in a way that resonates with the audience – emphasizing meaning, outcomes, and participation format
Thanks to interviews, analysis, and consistent brand language, we created a foundation to support program launches across Europe and the U.S.
The client now has a clear strategy on how and where to communicate with different audience segments
Promotional formats were selected based on what fits Olga's style and therapeutic approach
Results
Objective: develop a marketing strategy and product packaging to enable consistent group enrollment, support personal brand promotion, and reach an international audience (relocants, psychotherapists living abroad)
Some programs had already been launched, but it was difficult to fill groups on a regular basis
Before our collaboration, promotion was inconsistent and lacked structure
Context and objectives
Olga Movchan is a practicing Gestalt therapist and supervisor, and the author of her own psychological programs. She came to us with a request to shape a clear promotional strategy and approach her product marketing systematically – from supervision groups to broader audience programs. We developed a full marketing foundation: from audience analysis to strategy, product packaging, and a year-long promotion plan.
Signature programs
Marketing
A structured approach to promoting author-led programs: the case of Olga Movchan
Fully integrated into the team: built a go-to-market strategy and assembled a scalable marketing function
Closed the CMO role in 5 weeks
Candidate brought fintech background, MENA experience, and strong operational expertise
Results
Shortlisted and interviewed candidates with relevant backgrounds
Ran a direct search via closed communities and international recruitment channels
Defined the ideal candidate profile together with the founder
Managed the offer and onboarding process
Assessed market knowledge, motivation, leadership style, and language fluency
05
03
04
02
01
What we did
The search was conducted under NDA and without public job postings
Needed a mix of strategic thinking and operational flexibility
Narrow talent pool with relevant experience in fintech and MENA markets
Challenges
The candidate had to be hands-on: from strategy to execution
Fluent English was a must
Required experience with fintech products and understanding of the regional landscape
Hire a CMO to lead market entry and growth in Dubai
Context and objectives
A fast-growing fintech company entering a scaling phase needed a CMO to build marketing from the ground up – with a focus on English-speaking B2B markets across the MENA region. We helped them find a strong candidate who matched all the key requirements – from fintech expertise to cultural fit.
Placed a CMO for a fintech company in the UAE market
Marketing started functioning as a standalone unit – with a clear focus on growth and performance
The selected candidate adapted successfully and was later promoted to Head of Marketing
A basic KPI and motivation system was implemented
Results
After the hire:
- Helped design the motivation system
- Introduced a performance evaluation model
Found a team lead with relevant background, product understanding, and willingness to take on operational work
Defined a clear candidate profile and ran a targeted direct search
03
02
01
What we did
Important to lay the foundation for a more structured, growth-focused marketing function
Needed a team lead with fashion experience and a hands-on approach
No dedicated marketing lead in place
Context and objectives
STUDIO29 is a well-known fashion brand with a retail network. Before we stepped in, marketing wasn’t a dedicated function – tasks were distributed across the team and managed by the executive director. The company needed someone to bring everything together: a specialist capable of handling both analytics and creative processes.
Hired a marketing team lead for fashion brand STUDIO29
Client: a reproductive health clinic. Initially filled a marketing role, then later performed a replacement.
Result: replacement handled smoothly - the second candidate was a strong fit.
ART ECO – marketing hire with follow-up replacement
Client: Golos Goroda - an immersive urban audio-performance project. The search was for a team lead who could balance creative storytelling with structured marketing.
Result: candidate successfully integrated and now leads project marketing.
Golos Goroda – hiring a marketing lead for a cultural audio guide project
Client: Tower Group, a real estate agency. They needed an independent marketer to build out marketing operations.
Result: position filled, candidate onboarded and performing. Client satisfied with the result.
Tower Group – targeted marketing hire for a real estate agency
Other recruitment cases
Client: international Chinese language school. First, we filled a team lead role in marketing; later, the client returned for a second hire at the mid-level.
The selected candidate adapted successfully and was later promoted to Head of Marketing
China Campus – two successful marketing hires