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We cover every aspect of digital marketing to ensure results for you
Social Media Advertising
Reach your target audience effectively through dynamic ads on the world's most popular social platforms
PPC Advertising (Paid Search)
Increase your online visibility and attract qualified leads with targeted advertising campaigns on Google's search and display networks
Social Media Management (SMM)
Enhance your brand presence and build meaningful connections with your audience through strategic content creation and community engagement on social media
Media Advertising
Showcase your brand to a wide audience through visually appealing display ads on various online portals and websites, increasing brand awareness and driving traffic
PR & Influence Marketing
Collaborate with influencers and engage with niche communities to leverage their audience and amplify your brand message authentically
SEO Promotion
Improve your website's search engine ranking and visibility through comprehensive SEO strategies, optimizing your content and website structure to attract organic traffic and drive conversions
- 100+Clients
- 250+Completed projects
- 100+Marketing specialists
The key to our success is the KPI control system and the prompt response to all changes
Our well-thought-out reporting and monitoring systems allow for detailed tracking of every aspect of the project. We have established processes for promptly adjusting strategies and improving performance indicators
The key to our success is the KPI control system and the prompt response to all changes
Our well-thought-out reporting and monitoring systems allow for detailed tracking of every aspect of the project. We have established processes for promptly adjusting strategies and improving performance indicators
Case Studies
Present Perfect: attracting customers with an average check of $15 000 to the product.
Present Perfect is an executive coaching business school, a space for advanced exploration of coaching approaches, design, and development of one's coaching practice.
Goal:
Explore the market and target audience, repackage the product, launch, and support digitally.
Tasks:
Project specifics:
Results achieved in 11 months
Here's how we did it
Conclusions
Goal:
Explore the market and target audience, repackage the product, launch, and support digitally.
Tasks:
- Conducting in-depth interviews for qualitative research of the target audience
- Analysis of media consumption questionnaires
- Developing Customer Journey Maps (CJM) for selected segments
- Creating a promotion media plan
- Configuring and utilizing call tracking to monitor inbound calls
- Establishing comprehensive analytics
- Auditing the current website and preparing recommendations
- Preparing texts and website structure for the company
- Website and landing page design for programs
- Webinar content planning
- Promotion of webinars
- Email campaigns to all existing databases and contacts
- Developing content plans for social media platforms (Instagram, Facebook), analyzing activity, and adjusting strategy
- Performance marketing - testing and managing contextual advertising campaigns
Project specifics:
- The product's specificity (qualification courses and coaching programs) required in-depth market research.
- The client tasked our team with analyzing and identifying effective traffic acquisition channels for a niche audience of coaches across different geographic locations.
- Comprehensive marketing support - from research to scaling the company
Results achieved in 11 months
- As part of A/B testing for contextual advertising, we launched 44 ad campaigns.
- Achieved high conversion to the targeted action from banner ads - 3.36%.
- Tested paid posts on Telegram with a lead conversion rate of 12.96%.
- Conducted email campaigns resulting in an open rate of 55%.
Here's how we did it
- Conducted market and competitor research.
- Developed CJM (Customer Journey Maps).
- Created and tested sales funnels.
- Developed creatives for A/B testing (contextual, email, social media).
- Performed a digital marketing activities audit.
- Formulated a communication strategy for product promotion.
- Established Instagram and Facebook accounts, devised content plans for channel launches.
- Developed creative groups to test hypotheses: brand introduction, product familiarity in context, targeting, email marketing.
- Designed the concept for conducting effective webinars and initiated a series of projects.
Conclusions
- When introducing a specific product to the market, in-depth research of the market, competitors, and potential customers is essential.
- Conducting prompt A/B testing of hypotheses enables adjustments to the sales funnel and the selection of focus in the marketing strategy for product promotion.
- A narrow target audience within the selected market segments of Eastern Europe and Central Asia interacted most effectively with product advertising messages through specialized social media channels (Telegram, Meta).
- Based on research findings, tailored creatives were developed for efficient contextual and targeted advertising in Meta Business, MyTarget, and Yandex/Direct.
- The comprehensive collaboration of strategy specialists, analysts, web designers, SMM, email marketing, and targeted advertising has delivered impressive results during market research and company expansion into international markets.
Greeneration: launching a new AgroTech product onto the UAE market
Greeneration - technology farm, food-tech company & lab for innovative chefs. Specialize in the cultivation and distribution of a variety of specialty greens and ingredients. With extensive experience in growing and supplying microgreens, rare crops, ingredients, and food products, the company has entered a new market in the UAE.
Goal:
The company's market entry, working on brand recognition, and building a database of potential clients.
Tasks:
Project specifics:
Results achieved in 6 months
Here's how we did it
Conclusions
Goal:
The company's market entry, working on brand recognition, and building a database of potential clients.
Tasks:
- Creating the company's website
- Setting up accounts on social media platforms (LinkedIn, Facebook, Instagram)
- Collecting semantics and SEO for the website
- Developing a high-converting landing page
- Launching targeted advertising
- Testing hypotheses with variations of advertising campaigns
- Attracting targeted audience traffic to the website and social media through Meta Business
Project specifics:
- The specificity of the products (microgreens, edible flowers, etc.) required in-depth market research.
- The client tasked our team with attracting a narrow expert audience of high-end chefs in the city of Dubai.
- Promoting a new and unfamiliar company in the UAE market is necessary.
- Business orientation towards the B2B segment.
Results achieved in 6 months
- Conducted 27 CustDev interviews with chefs in Dubai
- Increased the number of social media followers х 2.7
- Boosted page visitors on social media х 228
- Established a potential client base from 185 targeted contact
Here's how we did it
- Conducted market and competitor research in Dubai, UAE.
- Conducted 27 CustDev interviews with representatives of the narrow target audience - high-end restaurant chefs in Dubai. Identified needs, created customer profiles, and developed Customer Journey Maps (CJM).
- Created the company's website and established pages on Instagram, Facebook, and LinkedIn. Set up an advertising account on Meta Business.
- Identified 3 suitable audiences with minimal overlap. Used appropriate messaging for each audience in creatives.
- Developed creative sets for hypothesis testing: brand introduction, website invitations, product familiarity.
- Launched advertising campaigns on Facebook Ads to drive traffic to the accounts and website, aiming to generate trial sample requests from chefs.
Conclusions
- When launching a specific product onto the market, thorough market, competitor, and potential customer research is necessary.
- Utilizing the LinkedIn platform in the UAE is effective for establishing business contacts with the target audience for conducting CustDev.
- Conducting CustDev plays a pivotal role in shaping the company's development strategy in the online environment and in future product distribution (creating CJMs, customer profiles, forming empathy maps for the product).
- Basing the findings of the research allows for the creation of targeted creatives for targeted advertising on Meta Business, which is reflected in the results of advertising campaigns.
- The comprehensive work of specialists in strategy, SEO, web design, SMM, email marketing, and targeting yields impressive results during the product launch preparation period.
Matena: how we gathered 849 leads for a product with a check of over $3000.
Matena - international business school of leadership and professional development. Various high-value educational programs are available to enhance the qualifications and leadership skills of business owners and top managers. The courses involve international partners - lecturers from Harvard and ESMT Berlin, as well as instructors from Armenia.
Goal:
Attracting potential students to register for business education programs.
Tasks:
Project specifics:
Results achieved in 6 months
Here's how we did it
Conclusions
Goal:
Attracting potential students to register for business education programs.
Tasks:
- Attracting the maximum number of relevant leads through Facebook.
- Creating a high-converting landing page.
- Gathering semantics and launching targeted advertising campaigns.
- Testing hypotheses with variations of advertising campaigns.
- Collecting applications through a registration lead form.
Project specifics:
- The client tasked our team with attracting a narrow, financially capable multinational audience.
- Promotion was required for lesser-known high-ticket educational products.
- A multi-tier approval system for published materials due to the presence of international partners, whose input needed consideration for each advertising campaign.
Results achieved in 6 months
- Gathered 849 leads for a product priced over $5k
- Increased campaign CTR by 5.5 times from 0.44% to 2.53%
- Secured 1124 registrations for 3 events with a 65% attendance rate
Here's how we did it
- Updated the website and Instagram/Facebook pages.
- Conducted a competitive analysis of the business education sector in the Armenia region and neighboring countries to form primary hypotheses.
- Identified 5 distinct audiences with minimal overlap. Used appropriate messaging in creatives for each audience in different languages.
- Developed creative sets in 3 languages for multi-testing and selected the most effective ones.
- Launched Facebook Ads aimed at lead generation. Included mandatory form fields to prevent accidental autofill and reduce non-targeted inquiries.
- Tested hypotheses about the effectiveness of directing traffic to lead forms, landing pages, direct community engagement in Instagram, and Facebook.
- Post the test phase, within 3 weeks, relying on Meta Business analytics data, identified the working ad creatives and target audiences. Allocated traffic between the landing page and lead form.
- Worked on the semantic core related to education, business, and the interests of company executives. Used this semantic data to collect advertising creatives for launching new campaigns.
- Developed an adapted email strategy for lead nurturing.
Conclusions
- With a narrow audience, regular monitoring of the targeting advertising campaign is necessary: noting changes in audience behavior, identifying true interests, to accurately adjust and direct traffic.
- Launching a dozen creatives to test hypotheses with small budgets helps determine the future campaign strategy. The more advertising campaigns for A/B testing, the higher the probability of determining the scaling direction.
- It's crucial to identify specific USPs (Unique Selling Propositions) that distinguish you from competitors. To do this, market analysis and analysis of competitors' advertisements are necessary.
- Changing creatives with a narrow audience is necessary with a defined regularity. When the audience becomes oversaturated, the ad frequency noticeably increases, leading to a significant increase in cost per lead, while the lead quality leaves much to be desired.
- The collaboration of a team of specialists helps achieve set goals more rapidly. Lead generation from targeting, prompt contact processing, email marketing, call center work, and nurturing activities - it's the combination that delivers results.
Hotelbook: comprehensive marketing for the hotel booking service
Hotelbook - Hotel booking service
Goal:
Progress:
Results:
Goal:
- Launching the B2C division in the UTS Group holding company
- Taking over the entire operational marketing of the service
Progress:
- Created advertising accounts on Yandex and Facebook, launched contextual and targeted advertising.
- Prepared a list of relevant partners for integrations.
- Organized partnership collaborations with bloggers and Telegram channels.
- Developed visuals for SMM, prepared a content plan.
- Launched SMM, actively managed social media platforms.
Results:
- Contextual advertising on Yandex - CTR 3.8%, conversion to goal action 12%.
- Targeted advertising on Facebook - CTR 4%, conversion to goal action 3%.
- SMM - organic audience growth of 40% over 2 months of management.
- Posting in relevant Telegram channels - CTR 3%, conversion to goal action 1%
Present Perfect: attracting customers with an average check of $15 000 to the product
Greeneration: launching a new AgroTech product onto the UAE market
Present Perfect: attracting customers with an average check of $15 000 to the product
Greeneration: launching a new AgroTech product onto the UAE market
Matena: how we gathered 849 leads for a product with a check of over $3000.
Hotelbook: comprehensive Marketing for the Hotel Booking Service
People say
Read what our clients have to say about their experiences with PP Marketing. Gain insights into the tangible results and positive impact our services have had on their businesses. Your success story could be the next one we tell!
Hi! Just wanted to tell you that we received an order today from an important hotel here in Dubai (Radisson).
This lead was converted from the paid ads launched 2 week ago 🥳
Good job to you and to the team💪
This lead was converted from the paid ads launched 2 week ago 🥳
Good job to you and to the team💪
You're doing great. I appreciate your proactiveness at every stage. Your willingness to share your thoughts is commendable—it's both intensive and environmentally friendly, which is very productive. I like how you engage with the task beyond just formal involvement; you really delve into it.
What strengths do you see in the agency?
Understanding of client needs.
What 3 keywords would you use to describe the agency?
Friendly, progressive, team.
Understanding of client needs.
What 3 keywords would you use to describe the agency?
Friendly, progressive, team.
Thanks for flexible intelligent service. It`s like a irreplaceable instrument for achieving business goals
What strengths do you see in the agency?
Comprehensive approach to solving the full range of marketing tasks.
What 3 keywords would you use to describe the agency?
Confidence, results, trust.
Comprehensive approach to solving the full range of marketing tasks.
What 3 keywords would you use to describe the agency?
Confidence, results, trust.
Professionals who really know what marketing is and are able to gind ways of solving problems in various situations independently
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